Friday, July 27, 2012

Stag Beer




Stag Beer (5.2% alcohol) was introduced by the Gintz family's Western Brewing Company in
1907, as a reformulated replacement for Kaiser Beer.  The Gintz's began brewing in the St.
Louis area in 1851.  Other Western Brewing brands of the early 1900s were Buffet Extra
Bottle Beer and Pilsner Keg Beer.  The Griesedieck family, of Falstaff fame, assumed control
of Western in 1912, and introduced the premium Continental brand.  In 1978, the G.
Heileman Brewing Company acquired the Stag brand, and since 1999 it has been a Pabst
Brewing Company product. 
Although essentially unknown elsewhere, Stag is quite popular in the southern Illinois and
eastern Missouri region.  It is quite prominently displayed in most grocery stores and other
business that sell beer.  And, today, with the trend among youngsters of drinking old-line beers,
it has made a comeback of sorts.  Stag is commonly found in 6 or 12-packs of 12 oz. cans or
bottles.  It is sold at the below-premium level.
Brewed from "common ingredients with an uncommon taste" is how the brand's website
describes this basic, yet full-bodied beer.  "Steak, Taters, and Gravy.  That's Stag."
 
In 2012, a new Stag Ice (5.9%) beer was introduced.

No comments:

Post a Comment