Natural Ice

Natural Light beer was introduced in 1977, and was Anheuser-Busch's first low-calorie beer
offering.  It was heavily promoted on television and radio and in print, but upon the debut of
Budweiser Light (later called Bud Light) in 1982, Natural Light advertising essentially ceased,
and the Natural Light brand was repositioned from the premium to the sub-premium pricing
category.  So, it is viewed as a "cheap" beer, although, that was not originally the case.
Interestingly, it is consistently one of the top-ten-selling beers in America.  In 1995, in
response to demand during the 1990s ice-beer craze, Anheuser-Busch rolled out Natural Ice,
which quickly assumed a national availability profile.  It is also positioned at the sub-premium
level, and considered a "cheap" beer, although it is brewed according the the exceptionally high
A-B production standards.  Both of these brands can be found wherever beer is sold, and
Natural Light is often available in kegs.  Also, both of these brands tend to be used as "party
beers" by young drinkers due to their low price and rather mild taste characteristics.  Either
brand is sold in a wide variety of cans or brown bottles and in different count packaging. 

Natural Light has a stereo-typical light beer body and flavor and holds its own against any
other macro-brewed low-calorie beer.  Natural Ice, while having a high alcohol content (5.9%),
has taste characteristics that tend to be crisper and lighter than others in its ice beer sub-genre.
Either beer is welcome at a family barbecue or fish fry, although many would not consider it a
brand to be brought along for a dinner party.  Curious beer drinkers may be pleasantly
surprised by Natural Ice's interesting, yet delicate taste characteristics.