Sunday, February 1, 2015

Genesee Ice

Genesee Ice was introduced by the Genesee Brewing Company, today a subsidiary of Costa Rica's Florida Ice & Farm company, in 1993. Brewed at the Rochester, New York brewery, "Genny Ice" comes in at 5.5% alcohol, the same as Icehouse (by Miller), the original American ice beer. Genesee Ice is sold mainly in the northeastern U.S.A., typically in 12-packs of 12-oz. cans and single-sale 24-oz. cans. Bottles are also available in select locations.

I have sampled Genesee Ice on a few occasions and find that it can hold its own against other mass-produced ice lagers.

As with all Genesee brand beers, Genesee Ice receives no major television or advertising attention, although some point-of-sale promotional activity may occur.

"When you're looking for a rich, full-flavored beer, Genesee Ice is the perfect beer for you. Our brewmasters begin with only the purest natural ingredients. Then, ice crystals form in the beer during its aging process before it's filtered for the rich flavor Genesee Ice is known for."

 http://www.geneseebeer.com/beer/genesee-ice//