Schaefer

Schaefer is America's oldest lager beer brand, being introduced in 1842.  In 1981, Stroh's
Brewing Company bought the brand from the original family, and since 1999, Schaefer and
Schaefer Light have been Pabst products.  Brewed with six-row varieties of malted barley,
Schaefer "accentuates its total complexity with six varieties of hops," according to the brand
website.  Schaefer, with 4.4% alcohol, is available in only select markets today, mainly the
Northeast, whereas Schaefer Light is still sold on a national basis.  This brand receives
absolutely no radio, television, or print advertising from Pabst, but it does continue to have a
niche following.  Another interesting fact is Schaefer's enduring popularity in Puerto Rico,
which developed due to the massive Puerto Rican migration into New York City (the home
of the F. and M. Schaefer Brewing Company, 1842-1981) during the 20th Century.

Schaefer is a solid, traditional, and enjoyable American beer.  Apparently, it is now only
sold in 12 oz. cans in 6, 12, 18, 24, and 30 packs.  If you are a fan of American-style lager,
you should enjoy this beer, if the opportunity presents itself.  Also, for light beer drinkers,
Schaefer Light holds its own against any other major American light beer brand.

Schaefer's long-time advertising tag was, "Schaefer is the one beer to have when you're
having more that one."  In the 1990s, the 24 pack cases had the blurb, "The Weekender."
Obviously, this beer was targeted to the volume drin