Schlitz Malt Liquor was introduced by the Joseph Schlitz Brewing Company in 1965. It has
been a Pabst Brewing Company brand since 1999. Initially marketed towards upper-class
whites, today's fan base for the product tends to be urban, lower-income consumers. Over
the years, the Schlitz Malt Liquor line has been enhanced with the addition of three other
variations. Schlitz Malt Liquor (called OML- Original Malt Liquor) has 5.9% alcohol and is
brewed with "an impressive portfolio of six hop varieties." In 1985 the Schlitz Red Bull Malt
Liquor (called XL- Extra Long), also with 5.9% alcohol was introduced. In response to the
1990s ice beer phenomenon, Schlitz Bull Ice (called IML- Ice Malt Liquor) was rolled out.
As the website says, "Bull Ice makes no pretense at subtlety. Alcohol is its friend at 8.2%."
The most recent line addition, Schlitz VSL (Very Smooth Lager) High Gravity Lager, at 8.5%,
is the strongest of the group. As the company says, "Elevated alcohol and charcoal filtration
combine to establish a beer with unprecedented smoothness, yet undeniable impact. Don't
let your guard down while enjoying the satisfying and smooth taste of this Very Smooth Lager."
been a Pabst Brewing Company brand since 1999. Initially marketed towards upper-class
whites, today's fan base for the product tends to be urban, lower-income consumers. Over
the years, the Schlitz Malt Liquor line has been enhanced with the addition of three other
variations. Schlitz Malt Liquor (called OML- Original Malt Liquor) has 5.9% alcohol and is
brewed with "an impressive portfolio of six hop varieties." In 1985 the Schlitz Red Bull Malt
Liquor (called XL- Extra Long), also with 5.9% alcohol was introduced. In response to the
1990s ice beer phenomenon, Schlitz Bull Ice (called IML- Ice Malt Liquor) was rolled out.
As the website says, "Bull Ice makes no pretense at subtlety. Alcohol is its friend at 8.2%."
The most recent line addition, Schlitz VSL (Very Smooth Lager) High Gravity Lager, at 8.5%,
is the strongest of the group. As the company says, "Elevated alcohol and charcoal filtration
combine to establish a beer with unprecedented smoothness, yet undeniable impact. Don't
let your guard down while enjoying the satisfying and smooth taste of this Very Smooth Lager."
The Schlitz Malt Liquor line receives no television, radio, or print advertising attention, yet it has
maintained a loyal following. Until the mid-1980s, however, Schlitz Malt Liquor did enjoy a
regular rotation on tv, especially during sporting events.
maintained a loyal following. Until the mid-1980s, however, Schlitz Malt Liquor did enjoy a
regular rotation on tv, especially during sporting events.
These beers are usually sold in 16 oz. cans, but can be found in 12 oz. and 24 oz cans and in
12 oz. (for Schlitz OML), 22 oz., 32 oz., and 40 oz. bottles. I would recommend giving these
a try.
12 oz. (for Schlitz OML), 22 oz., 32 oz., and 40 oz. bottles. I would recommend giving these
a try.
Where have you found this? My grandpas health is declining and I know he would love to have one but I live in Utah and can't find it anywhere(he has a tattoo of the bull and still talks about how good it is!)
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