Sunday, July 29, 2012

Schmidt Beer


Schmidt Beer was established in 1884 in Minneapolis, Minnesota by Jacob Schmidt.  This
brand existed as an independent northern regional brand until bought out in 1955.  Today,
it remains a Pabst product and is sold only in select markets in the North.  This beer is
made with ordinary ingredients, and it has a stereotypical American-style lager taste profile.
Schmidt is sold in 12 oz. cans and bottles and in 16 oz. cans.  A noted Schmidt tradition is
the wildlife-oriented can, bottle, and packaging motif.  Schmidt is marketed towards
outdoors-men, who enjoy a solid, yet basic beer to have on a fishing or hunting excursion. 
If one is able to pick up some Schmidt, it will be a pleasant acquisition.  This writer has
always enjoyed a frothy glass of this fine beer.

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