Wednesday, July 11, 2012

Rolling Rock




Rolling Rock beer is a premium extra pale lager and was introduced by the Latrobe Brewing
Company of Latrobe, Pennsylvania in 1939.  It was acquired by Anheuser-Busch in 2006.
Upon acquisition, advertising for Rolling Rock was scaled back, and this product has
assumed a much lower profile than when it was independently owned.  This has led to
curiosity as to what Anheuser-Busch/InBev's ultimate intentions are for the beer.  Rock Light
was introduced in 2008, and a Rolling Rock Red lager was sold for a short while but never
caught on and was dropped.  Rolling Rock is usually sold in 12 oz. bottles in 6 or 12 count
packages.  The "33" appearing on the bottle is a mystery, many thinking it celebrates the year
1933, when Prohibition was repealed. 
A light body characterizes Rolling Rock, and it is brewed in the ordinary manner for an
American-style lager (barley malt, water, rice, corn, hops, and yeast).  But, it does have
both corn and rice in the mix, whereas most beers have one or the other ingredient in their
recipe.  For those beer drinkers who enjoy a very mild beer, with a decent alcohol level
(4.6%), this might be the one to have.  The Anheuser-Busch website recommends that Rolling
Rock be served "in a tall, thin tumbler and pair it with citrus-grilled chicken, ceviche with lime,
pork tenderloin with mango chutney and pepper jack cheese."

No comments:

Post a Comment