Saturday, July 7, 2012

Michelob




Michelob has been Anheuser-Busch's super-premium beer since the brand's introduction in
1896.  Until 1961, when it became available in unusual, hour-glass shaped bottles with a
paper shroud at the head, Michelob was only available on tap as a "draft beer for
connoisseurs."  The canned version hit the market in 1967.  In 2009, Michelob abandoned
(and had done this once before earlier in the decade) the unusual bottle design.  The current
bottle is a more standard long-neck, but it does have unique glass formations.  Alcohol
content is 5% (as it has always been) and the international bitterness unit rating is light to
moderate at 18.  Also, in 2009 Michelob was taken away from its super-premium
designation, and brought into more of a craft beer status, the new recipe being all-malt
with no corn or rice adjuncts.  Today, the Michelob Brewing Company (a division of
Anheuser-Busch/InBev) offers an array of craft beers:  Original Michelob, Michelob Light,
Michelob Porter, Michelob Pale Ale, Michelob Shock Top (citrus wheat ale), Michelob
Ginger Wheat, Michelob Dunkel Weisse, Michelob Irish Red, Michelob Honey Lager,
Michelob Amber Bock, Michelob Honey Wheat, Michelob Marzen, Michelob Bavarian-
Style Wheat, Michelob Rye P.A., Michelob Stone Mill Organic Pale Ale, Michelob Hop
Hound, Michelob Beach Bum, Michelob Jack's Pumpkin Spice Ale, Michelob Winter
Cask Ale, and others that are not included in the Michelob craft family, but are either
promoted within the Anheuser-Busch main operation or are within the low-carb Michelob
Ultra family, these being Michelob Golden Draft, Michelob Golden Draft Light, Michelob
Ultra, Michelob Ultra Amber, Michelob Ultra Lime Cactus, and Michelob Ultra
Pomegranate Raspberry. As you can see, the Michelob line offers an incredible array of
styles and sub-brands.
Michelob is usually seen in 12 oz. bottles in 6 or 12 packs.  But, you will see Michelob,
Michelob Light, Michelob Golden Draft, or Michelob Golden Draft Light in cans from time to
time.  By the way, the Michelob Golden Draft/Golden Draft Light sub-line is only sold in the
Midwest, mainly Minnesota, where "Goldy Light" is wildly popular. 
Michelob Original Lager has a rich, full-bodied flavor, and one will appreciate the dedication
and care that Anheuser-Busch has given to this brand for over 100 years.  It is a delight to
drink, and I'd strongly recommend that you partake in a Michelob sampling adventure.

NOTE:  As of 2013, only the Michelob, Michelob Light, Michelob AmberBock Michelob Brewing Company portfolio.

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