Old Milwaukee

Old Milwaukee (4.6% alcohol) was introduced in 1955 by Joseph Schlitz Brewing Company as
the below-premium brand companion to the premium-priced Schlitz. It reached its popularity
peak in the late 1980s and early 1990s with the Swedish bikini team television ad promotions.
In the early 1990s, Old Milwaukee Light 3.9% alcohol) was added, and in the mid-1990s Old
Milwaukee Ice (5.9% alcohol) was brought on line (this OM version is sold only in cans, while
the other two may also be found in bottles). Old Milwaukee has been a Pabst brand since
1999. It is sold in 12 oz., 16 oz., and 24 oz. cans and in 12 oz., 22 oz., 32 oz., and 40 oz.
bottles. Old Milwaukee has a stereotypical beer aroma and taste, and it holds its own against
other major brands. Interestingly, Old Milwaukee beer is one of the most heavily awarded
beers made in the USA, most recently winning the gold medal in 2003 and 2004 at the Great
American Beer Festival for American-style lager. Old Milwaukee Light won gold for light
beers in 2006-2008 at the Great American Beer Festival and The World Beer Cup. Presently,
this beer line receives no television, radio, or print advertising attention, but it is a steady

seller.  As Old Milwaukee Ice is only sold regionally, I have not had the opportunity to try that
particular OM variant.  I highly recommend giving this beer line a try.