Thursday, May 1, 2014

Modelo

The Modelo line of beer was established in 1925 in Mexico City with the creation of the Grupo Modelo brewing company. This company acquired other breweries over the years and now has a wide array of beers in its portfolio. InBev absorbed the business in 2013.

While Corona Extra is the number one beer around the world from Grupo Modelo, the Modelo branded beers are also very widespread and popular.

Modelo Especial, a lager, with 4.4% alcohol, was introduced in 1925, and it is the number two Mexican import in the USA and the number one canned Mexican import. This beer is sold in a number of bottle and can configurations.

Negra Modelo, a dark lager at 4.2% alcohol, is a well-known beer as well, and is widely available in the famous Modelo clear, squat 12-oz. bottle with the dignified foil shroud. It was introduced in 1926.

Modelo Light, sold in 12-oz. cans and bottles, was introduced in 1994 as Light Modelo. It is rated at 2.9% alcohol and is sold only in Mexico.

A new addition to the Modelo line, Modelo Chelada, with lime, salt, and tomato juice, was rolled out in 2013, and comes in at 3.5% alcohol, and is available in 24-oz. cans. The company recommends drinking this beer poured over ice.

The Modelo line of beers, noted for high quality, consistency, and competitive price positioning appeals to a large audience. This writer recommends a sampling of each beer in this venerable and respected line.

http://www.crownimportsllc.com/ourbrands/negramodelo.htm

http://www.gmodelo.mx/quienes_historia_eng.jsp

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