Heileman's Special Export

Heileman's Special Export, a Pabst Brewing Company brand since 1999, was begun in 1934
when the Heileman's brewery workforce asked for an extra strong brew to be made for the
annual company picnic.  The brewmaster concocted a new recipe, and Heileman's Special
Export was born.  Sometime later, a Special Export Light was introduced, and both brands
continue to be sold in the Midwest.  While neither brand receives any sort of television or
radio advertising attention, they do have a niche following, which keeps this old favorite alive.
At one time this poem wasprinted on all cans and bottles of Special Export

"In the Olden Days along the Rhein,
The Germans could be found
Lying around on lions skins,
Drinking another round."

According to the brand website, Special Export "accentuates the smooth slow-brewed taste
of European beer.  Using all-American crops of northern barley and northwestern hops...a
specialized yeast guides our fermentation process."  The website also states that the original
Heileman's brewery, established in 1858 in Lacrosse, Wisconsin, and now known as City
Brewery, still produces Pabst products.

Special Export and Special Export Light are both sold in 12 oz. cans and bottles.  It is advised
that the beer be sampled from the can, as the green bottle may allow light to spoil the beer.