Friday, August 3, 2012

Country Club Malt Liquor

Country Club Malt Liquor, never a particularly popular product, was introduced in the early 1950s by the M.K. Goetz Brewing Company of St. Joseph, Missouri. It is currently a Pabst Brewing Company brand. This malt liquor, with its XXX (triple export) can and bottle logo, survives at the bottom rung of the beer universe, typically seen in seedy gas stations or on obscure grocery store shelf locations. While the neglected brand no longer receives any sort of television, radio, or magazine advertising attention, it does command an anti-hero, cult following in the malt liquor aficionado world. At one time Country Club was marketed to white, upper-middle class audiences, and was the first wide-spread malt liquor brand, but today it is unclear who, if anyone, it is marketed towards.  It simply sets on the shelf, waiting to be purchased by the curious consumer.  The can design has not changed in over 35 years.  Pabst Brewing Company has no website for the brand, and doesn't even list it on the company brand profile.  To sum up, it is brewed and sold.

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