Friday, August 3, 2012
Country Club Malt Liquor
Country
Club Malt Liquor, never a particularly popular product, was introduced
in the early 1950s by the M.K. Goetz Brewing Company of St. Joseph,
Missouri. It is currently a Pabst Brewing Company brand. This malt
liquor, with its XXX (triple export) can and bottle logo, survives at
the bottom rung of the beer universe, typically seen in seedy gas
stations or on obscure grocery store shelf locations. While the
neglected brand no longer receives any sort of television, radio, or
magazine advertising attention, it does command an anti-hero, cult
following in the malt liquor aficionado world. At one time Country Club
was marketed to white, upper-middle class audiences, and was the first
wide-spread malt liquor brand, but today it is unclear who, if anyone,
it is marketed towards. It simply sets on the shelf, waiting to be
purchased by the curious consumer. The can design has not changed in
over 35 years. Pabst Brewing Company has no website for the brand, and doesn't even list it on the company brand profile. To sum up, it is brewed
and sold.
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