Friday, June 1, 2012

Miller High Life




Miller High Life, "The Champagne of Beers," and formerly "The Champagne of Bottle Beer," was introduced by Miller Brewing Company in 1903.  It is available in clear glass bottles, cans, or on draft.  This product is one of the leaders in the beer industry and is heavily promoted and advertised.  "It's Miller Time" might be its most famous and classy ad campaign.  Miller High Life is positioned in the sub-premium pricing range, below the Miller Genuine Draft line and above Red Dog and the Milwaukee's Best line.  It is comparable in price level to the Busch line from Anheuser-Busch/Inbev.  Before the advent of MGD, Miller High Life was positioned at the premium level in direct competition with Budweiser and Coors.  Interestingly, when Miller Genuine Draft first debuted in 1984, it was called Miller High Life Genuine Draft.  Miller High Life is available in 7 oz., 12 oz., 18 oz., 32 oz., and 40 oz. bottles, and in 12 oz., 16 oz., and 24 oz. cans.  It can also be found on draft.
For those who enjoy a fairly light, highly carbonated beer, with a moderate alcohol level, Miller High Life should be a pleasant experience.  Besides its bubbly champagne aspect, it's also quite dry as well.  In fact, I find this to be one of the driest-bodied beers on the market.  High Life also has a subdued, snappy hop aspect.  This is an acceptable beer to bring along for a evening dinner party, but it is probably more appropriate for a crawfish boil or an afternoon barbecue.  For a dinner party beer, one might consider Miller Genuine Draft or one of the Miller craft products (Henry Weinhard's or Leinenkugel's).  Anyway, High Life is a venerable and respected beer.  

No comments:

Post a Comment