Saturday, February 1, 2014

Tecate

Tecate (4.5%) has been produced in Mexico since 1944 and is widely distributed across North America. Tecate Light (5%) was rolled out in 1992, and Tecate Titanium (5.5%) arrived in 2013. This line of lager beers is recognized around the world as one of the standard Mexican beers, and this beer is sold at a value-priced point. Although a working-class beer, one could say, Tecate tends to hold its own against other mass-produced Mexican bees in appearance, aroma, flavor, body, and finish.

Today, this line of beers is owned by Heineken International. While you will probably never see or hear any television or radio advertising for Tecate, you might run across an occasional point-of-sale or magazine promotion for it. Nonetheless, this beer is sold at a high volume and is offered in a variety of canned and bottled configurations and packaging counts. This author has sampled both Tecate and Tecate Light and can testifiy to its absolutely perfect ability to accompany any spicy Mexican dish. It is with great admiration that I recommend a sampling of one of the Tecate line beers.

RJT

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