Molson Ice

Molson Ice Beer was developed in 1993, and it was the first ice-brewed lager sold in North America, setting off an ice beer revolution. Icehouse, from Miller's Plank Road Brewery marketing project, was the first ice beer introduced in the USA, later in 1993.

Molson Ice is rated at 5.6% abv and has 169 calories per 12-oz. serving. Most ice beers fall in the 5.5%-5.9% alcohol by volume range. After the ice beer craze subsided, the major brewers repositioned these beers from the above-premium level to the below-premium level. Molson Ice is typically marketed at the below-premium level (budget beer), and one will find it sold in 12-oz. bottles & cans and very often in single-sale 24-oz. tall cans. It is found in multi-packs of varying unit count.

This beer receives no advertising attention, and Molson-Coors is satisfied to allow the brand to sell it self, with its price and alcohol level touted on the labels. Molson Ice is brewed in Canada for export to the USA. The Molson-Coors website proclaims that, at present, it is only available in the USA market.

http://www.millercoors.com/Our-Beers/Great-Beers.aspx

http://www.molsoncoors.com/en/Brands/Global%20Portfolio/Molson%20Ice.aspx