Extra Gold Lager, formerly Coors Extra Gold, was introduced in 1985 as a cold-filtered, non-pasteurized competitor to the newly introduced Miller High Life Genuine Draft, now Miller Genuine Draft. At 4.97% alcohol, Extra Gold Lager, is sold regionally, usually in 30-packs of 12 ounce cans, although it is also available in bottled form. Coors describes it as "a distinctive brew with abundant flavor and a deep
golden color. Extra Gold Lager starts with the slow aging of its roasted
malts, which are then combined with its other premium ingredients and
slow-brewed to produce this exceptional, refined lager." It is no longer described by Molson-Coors as a cold-filtered, non-pasteurized beer, however.
Upon this beer's introduction, and until the mid-1990s, this lager received heavy television, radio, and print advertising attention, and it was available nationwide. For whatever reason, possibly because the beer did not meet expected sales expectations, Coors Brewing Co. began to slowly cut back on promotions and on availability. The beer enthusiast will, more than likely, have to search hard to find Extra Gold, but this writer can verify that the beer offers a smooth, pleasant, and tasty drinking experience. One hopes that this beer will again be decently marketed.
http://www.molsoncoors.com/en/Brands/Global%20Portfolio/Extra%20Gold%20Lager.aspx
